What is CRM?
CRM software, or Customer Relationship Management software, is a technology tool that helps businesses manage and analyze their interactions with customers and potential customers. It is designed to streamline and automate various processes related to customer relationship management, such as sales, marketing, customer service, and support. CRM software typically includes features such as contact management, lead management, opportunity tracking, email integration, analytics and reporting, and more. Its main goal is to improve customer satisfaction, increase sales and revenue, and enhance overall business performance.